Drop'n'See
My role: UX/UI Designer
DISCOVER DEALS WHERE YOU ARE​
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This location-based rewards app connects users with real-time deals and promotions from nearby businesses. The main objective was to design an intuitive experience that encourages users to explore their surroundings, while helping small businesses boost foot traffic and customer engagement through digital coupons. ​
The problem:
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The application needs improvements in terms of visual design and the creation of features that will attract young audiences and increase curiosity.
My responsibilities:​
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Creating digital wireframing, high-fidelity prototyping, admin dashboard, and iterating on designs.
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Empowering Business Owners with Insight​
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To make Drop’n’See valuable not only for users but also for local businesses, the admin dashboard was a key addition. By offering business owners a clear view of how their promotions are performing, the dashboard builds trust and encourages participation on the platform. With access to real-time analytics and customer interaction data, business owners feel more in control, making them more likely to engage with and invest in the app as a marketing tool.​​
Smart Tools for Smarter Decisions​​
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The dashboard provides a clean, user-friendly interface with essential features: visual reports that show which coupons are most effective, a profile section where owners can view their business info, customer-uploaded photos, and user feedback, as well as a detailed history of every coupon scan for easy tracking and validation. These tools were designed to help businesses understand their audience and refine their promotions with confidence.
Starting the design
Digital Wireframes:​
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Designing the Business Profile Experience - The first wireframe focused on the main screen - the business profile page. At the top, users can view all existing drops (the photos shared by other users while at this specific location)
Here is the list of the available coupons ready to be claimed. Since there’s a limited number of coupons, only the quickest visitors can grab one, adding a sense of urgency and exclusivity.
Next, the user was able to select a specific coupon, validate it, find new locations to check in, and check the Offers Page to discover new businesses around
At the bottom, users can upload their own drops, which appear in a small list visible only when they’re physically present at the location. This layout was designed to promote real-time interaction, reward loyalty, and build a sense of community around each business.
First mockup:​
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These were the first screens, but after the first usability test we discovered some possible pain points users might face:
Coupon Availability Anxiety
With a limited number of coupons per location, users might feel pressure or disappointment if they arrive too late and miss out, which could reduce satisfaction or discourage return visits.​
As a result, we decided to allow users to claim only one coupon / promotion per day.
Navigation Overload
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If the business profile screen becomes too visually packed with drops, coupons, and upload options, users may find it overwhelming or confusing, especially first-time users. In this case we decided to keep the existing photos grouped at the top, with the possibility to view them all in a new screen.
